mph.ai Open app

AI-powered campaign operations

Google Ads at
operating speed.

See what needs attention across every account. Isolate waste, test decisions, create assets and automate repetitive work—with you in control.

Open mph.ai See how it works
  • ✓ Live Google Ads data
  • ✓ Human approval when needed
  • ✓ Search + PMax
Portfolio operations
Live
Domains128
Campaigns2,841
Moves ready19
Priority queueEvidence attached
↘
Waste isolated18 search terms · €1,420 spend
Review
↗
Experiment reached confidenceAsset direction · Spain
Decide
✓
12 new assets readyGrounded in product intent
Approve
ObserveAssistAuto Account autonomy
Portfolio healthSearch efficiencyPMax operationsCreative assetsExperimentsAutomation

The operational problem

Your Google Ads operation has outgrown manual coordination.

The data exists. The problem is turning thousands of changing signals into the next safe, useful action—without adding more dashboards, spreadsheets or repetitive work.

01

Too many places to look

Accounts, campaigns, territories and conversion sources fragment the operating picture.

mph.ai responseOne prioritized readiness view across the portfolio.
02

Waste hides in the detail

Bad queries, keyword overlap, weak destinations and inefficient bids compound quietly.

mph.ai responseEvidence-led cleanup with reviewable actions.
03

Good ideas rarely become learning

Copy, assets, keywords and markets change, but structured experiments take too much effort.

mph.ai responseFocused tests that preserve evidence and decisions.
04

Automation is hard to trust

Speed without scope, approvals or history creates risk instead of leverage.

mph.ai responseAutomation modes, guardrails and a visible audit trail.

One operating loop

See. Decide. Test.
Act. Learn.

mph.ai turns constant campaign movement into a repeatable rhythm. Every recommendation carries context; every action becomes part of the next decision.

  1. 01
    See

    Accounts, markets and campaign health in one view.

  2. 02
    Decide

    Prioritize waste, anomalies and opportunities.

  3. 03
    Test

    Isolate keywords, copy, assets and territories.

  4. 04
    Act

    Approve manually or execute within set rules.

  5. 05
    Learn

    Keep outcomes, history and evidence in the loop.

One operations layer

Built around the decisions performance teams make every day.

Not another reporting surface. mph.ai connects visibility, cleanup, creative work, experimentation and execution in the same operating system.

Portfolio

Know what needs attention first.

Readiness scoring turns structure, ads, targeting, destinations and keyword signals into a clear queue of moves.

  • Multi-account visibility
  • Campaign and market context
  • Prioritized recommendations
Search

Find waste before it scales.

Classify search terms, review negatives, surface keyword overlap and protect intent without blind bulk changes.

Low-quality spend18 terms ready
PMax

Make campaign structure intentional.

Analyze asset-group intent, budgets and product alignment, then prepare reviewable restructure plans.

Asset group moveEvidence attached
Creative

Turn missing assets into focused work.

Audit text, image, video and logo coverage. Generate variants grounded in products, markets and creative directions.

Experiments

Replace opinions with evidence.

Run controlled tests across keywords, copy, assets, products and landing experiences, with history kept in one place.

Confidence building
Results

Connect actions to outcomes.

Bring conversion sources, country performance and change history together so the next move starts with better context.

Conversions+8.4%
Waste isolated18.2%

Scale without losing context

Every account and market stays visible.

Compare territories, see where campaign activity is moving and act from one operating view. Geography becomes a decision layer—not another spreadsheet.

  • ✓
    Portfolio-level contextMove from account signals to market priorities.
  • ✓
    Comparable performanceSee where spend, demand and outcomes diverge.
  • ✓
    Repeatable expansionCarry proven structures and learnings into new markets.
Territory viewCampaign activity by market
United Kingdom42 campaigns
6 moves
Germany37 campaigns
4 moves
Spain24 campaigns
Ready

Velocity with control

AI is the engine.
Control is the experience.

Choose how each account operates. mph.ai can observe, assist or execute automatically within visible scope and rules.

Current modeAssist
Account scope

mph.ai prepares evidence and recommended changes. Your team reviews and approves before anything reaches Google Ads.

  • ✓ Recommendations include reason and evidence
  • ✓ Workspace approvals can be required
  • ✓ Every applied action enters history
Last controlled action12 legacy ads paused after approval

From drag to operating rhythm

Move more campaigns forward without multiplying the workload.

Operational dragmph.ai operating rhythm
Checking accounts one by oneA portfolio queue ordered by attention required
Finding waste after performance dropsContinuous search, keyword, bid and destination checks
Creative production disconnected from intentAsset workflows grounded in products, markets and evidence
Tests living in isolated spreadsheetsExperiments, outcomes and learning kept in one loop
Automation that feels like a black boxVisible modes, scopes, approvals and action history

Performance in motion

Bring your Google Ads operation up to speed.

See what needs attention, move with evidence and automate only where you choose.

Open mph.ai