2,841
campaigns monitored
- Domains
- 128
- Accounts
- 32
GOOGLE ADS · SEARCH & PERFORMANCE MAX
Stop paying forclicks thatnever sell.
mph.ai finds Search and Performance Max spend with no tracked conversions, shows the numbers behind each fix, and applies it after your review.
19
need your attentionmph.ai monitors the rest.
Waste detected18 search terms · €1,420 spend
Review
Experiment reached confidenceAsset direction · Spain
Decide
12 new assets readyGrounded in product intent
Approve
Portfolio healthSearch efficiencyPMax operationsCreative assetsExperimentsAutomation
The operational problem
Your advertising operation has outgrown manual coordination.
As accounts, markets and campaigns multiply, decisions get scattered across advertising platforms, spreadsheets, dashboards, messages and individual memory. Small problems become expensive before anyone sees the full picture.
More campaigns don’t just create more work. They create more decisions that have to stay connected.
The big picture gets lost in the details.
Across accounts, campaigns and markets, performance is constantly changing. Important signals get scattered across views and buried in detail, making it harder to see what changed, which markets are responding, and what needs attention first.
Result: Problems are easier to miss — and harder to explain.
See how mph.ai restores visibility
Small inefficiencies quietly drain your budget.
A weak search term, costly click or underperforming asset may look insignificant on its own. Across many campaigns, those small inefficiencies add up — more spend goes to Google without producing enough valuable traffic or results.
Result: The same budget buys less.
See how mph.ai finds wasted spend
Tests happen. Learning gets lost.
Teams try new assets, audiences and approaches, but results aren’t always carried forward into the next decision.
Result: The same questions get answered again and again.
See how mph.ai turns tests into learning
Automation moves faster than understanding.
Automation can make thousands of decisions, but teams still need to know what changed, why it changed and when intervention is needed.
Result: More automation can mean less confidence.
See how mph.ai keeps automation under controlOne operating loop
See. Decide. Test.
Act. Learn.
mph.ai turns constant campaign movement into a repeatable rhythm. Suggestions come with their reason and numbers, applied changes are measured, and results inform the next decision.
Built around daily decisions
One system for the decisions performance teams make every day.
See what needs attention, clean up inefficiencies, test new approaches, create assets and execute changes — all inside mph.ai.
Portfolio
Know what needs attention first.
Readiness scoring turns structure, ads, targeting, destinations and keyword signals into a clear queue of moves.
- Priorities inside each account
- Campaign and market context
- Suggestions ordered by money involved
Find waste before it scales.
Classify search terms, review negatives, surface keyword overlap and protect intent without blind bulk changes.
Find wasted spendLow-quality spend18 terms ready
Make campaign structure intentional.
Analyze asset-group intent, budgets and product alignment, then prepare reviewable restructure plans.
Improve PMax structureAsset group moveEvidence attached
Turn missing assets into focused work.
Audit text, image, video and logo coverage. Generate variants grounded in products, markets and creative directions.
Create better assetsReplace opinions with evidence.
Run controlled tests across keywords, copy, assets, products and landing experiences, with history kept in one place.
Run an experimentConnect actions to outcomes.
Bring conversion sources, country performance and change history together so the next move starts with better context.
Connect your resultsExample: conversions+8.4%
Example: waste isolated18.2%
Scale without losing context
See how each market is doing.
Compare territories inside an account and see where campaign activity is moving. Geography becomes a decision layer—not another spreadsheet.
- ✓Market contextMove from account signals to market priorities.
- ✓Comparable performanceSee where spend, demand and outcomes diverge.
- ✓Repeatable expansionCarry proven structures and learnings into new markets.
Example market viewCampaign activity by region
Example
West42 campaigns monitored
6 movesCentral37 campaigns monitored
4 movesEast24 campaigns monitored
ReadyVelocity with control
AI is the engine.
Control is the experience.
Decide how much stays with your team. mph.ai suggestions wait for review, approval rules add sign-off, and only the tasks you switch on run by themselves.
Level of controlApprove
Your rules
Add approval rules when changes need a second pair of eyes. Covered changes wait for your approvers before they reach Google Ads.
- ✓ Suggestions show their reason and numbers
- ✓ Approval rules are optional
- ✓ Viewer, Editor, Admin and Owner roles
Last controlled action12 legacy ads paused after approval
From drag to operating rhythm
Move more campaigns forward without multiplying the workload.
Operational dragmph.ai operating rhythm
Checking accounts one by oneA queue in each account, ordered by money involved
Finding waste after performance dropsRegular search, keyword, bid and destination checks
Creative production disconnected from intentAsset workflows grounded in products, markets and evidence
Tests living in isolated spreadsheetsExperiments, outcomes and learning kept in one loop
Automation that feels like a black boxVisible suggestions, approval rules and change history
Performance in motion
Bring your advertising operation up to speed.
See what needs attention, move with evidence and automate only where you choose.
Open mph.ai