mph.ai Open app

GOOGLE ADS · SEARCH & PERFORMANCE MAX

Stop payingfor clicksthat never sell.

mph.ai finds Search and Performance Max spend with no tracked conversions, shows the numbers behind each fix, and applies it after your review.

Open mph.ai See how it works
Example view Example
42 campaigns monitored
Domains
3
Accounts
1
7
need your attentionmph.ai monitors the rest.
Waste detected18 search terms · €1,420 spend Review
Experiment reached confidenceAsset direction · Spain Decide
12 new assets readyGrounded in product intent Approve
Applied changes stay in the activity log
Account healthSearch efficiencyPMax operationsCreative assetsExperimentsAutomation

The problem

Your ad budget runs every day. Is anyone checking where it goes?

Google Ads keeps spending whether or not anyone is looking. Search terms drift, campaigns pile up and settings change. By the time a report shows a drop, the money is already spent.

Performance marketer reviewing several advertising accounts at a desk

You don’t need another report. You need to know what to fix first, and whether the fix worked.

01 · Waste

Money goes to clicks that never sell.

Irrelevant search terms, weak keywords and unproductive campaigns keep spending. Each one looks small on its own, but together they take a real share of the budget.

Result: The same budget buys fewer customers.

See how mph.ai finds wasted spend
02 · Results

You can’t tell what a change really did.

Bids, budgets and ads change, but few people go back to compare before and after. The same guesses get made again because nobody kept the answer.

Result: You keep paying for guesses.

See how changes are measured
03 · Visibility

Nobody can say who changed what.

Your team and your agency can both touch the same account. Without one record of changes, it is hard to see what happened or ask the right questions.

Result: Problems are easy to miss and hard to explain.

See how changes stay visible
04 · Control

Automation moves faster than you can follow.

Automation can make thousands of decisions, but you still need to know what changed, why it changed and when to step in.

Result: More automation can mean less confidence.

See how you stay in control

How it works

See. Decide. Test.
Act. Learn.

mph.ai gives your account a regular routine. Suggestions come with their reason and numbers, applied changes are measured, and results inform the next decision.

  1. 01
    See

    Campaign and market health for each account.

  2. 02
    Decide

    Prioritize waste, anomalies and opportunities.

  3. 03
    Test

    Try changes on pages and ads, and compare results.

  4. 04
    Act

    Review and apply, with approval rules if you need them.

  5. 05
    Learn

    Keep outcomes, history and evidence in the loop.

What mph.ai does

One place to find waste, fix it and check the result.

See what needs attention, clean up inefficiencies, test new approaches, create assets and execute changes — all inside mph.ai.

Visibility, cleanup, creative work, experimentation and execution
Priorities

Know what needs attention first.

Readiness scoring turns structure, ads, targeting, destinations and keyword signals into a clear queue of moves.

  • Priorities inside each account
  • Campaign and market context
  • Suggestions ordered by money involved
See how suggestions are reviewed
PMax

Make campaign structure intentional.

Analyze asset-group intent, budgets and product alignment, then prepare reviewable restructure plans.

See how plans are approved
Asset group moveEvidence attached
Creative

Turn missing assets into focused work.

Audit text, image, video and logo coverage. Generate variants grounded in products, markets and creative directions.

See the approval options
Experiments

Replace opinions with evidence.

Test landing pages and product features, and keep each result in one place.

See where tests fit
Results

Connect actions to outcomes.

Applied changes are measured before and after. Conversion sources, country results and change history sit together, so the next move starts with better context.

See how results feed the next move
Example: conversions+8.4%
Example: waste isolated18.2%

Market by market

See how each market is doing.

Compare territories inside an account and see where campaign activity is moving.

  • ✓
    Market contextMove from account signals to market priorities.
  • ✓
    Comparable performanceSee where spend, demand and outcomes diverge.
  • ✓
    Country resultsSee how each country contributes to your results.
Example market viewCampaign activity by region
Example
West18 campaigns monitored
3 moves
Central14 campaigns monitored
2 moves
East10 campaigns monitored
Ready

You stay in control

AI does the work.
You keep the control.

Decide how much stays with your team. mph.ai suggestions wait for review, approval rules add sign-off, and only the tasks you switch on run by themselves.

Level of controlApprove
Your rules

Add approval rules when changes need a second pair of eyes. Covered changes wait for your approvers before they reach Google Ads.

  • ✓ Suggestions show their reason and numbers
  • ✓ Approval rules are optional
  • ✓ Viewer, Editor, Admin and Owner roles
Last controlled action12 legacy ads paused after approval

Before and after

Cover more of your account without adding more work.

TodayWith mph.ai
Checking accounts one by oneA queue in each account, ordered by money involved
Finding waste after performance dropsRegular search, keyword, bid and destination checks
Ad creative made without your products and markets in mindAssets generated from your products and markets
Test results lost in spreadsheetsTests and results kept in one place
Automation that feels like a black boxVisible suggestions, approval rules and change history

Performance in motion

See where your ad budget is really going.

See what needs attention, move with evidence and automate only where you choose.

Open mph.ai